E-commerce: Fundamentals Of The Flourishing Re-Pattern – Noupe
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In this miniseries well be looking at what elements are especially important and whether you should be doing an ecommerce re-design.
For the sake of clarity, re-design for this post means when at least the site has a new look, this can include product photography, usability, copywriting, and obviously the layout. It involves changing several main areas of the site in one go. Should you be doing a re-design?
As cofounder of an ecommerce store we have experienced first hand how a re-design can double sales consistently from the day the new site is launched. That said, the darker side of the story is that a re-design usually involves either months of work and/or a lot of expenses depending on the depth of the re-design. It is important to figure out whether these costs will outweigh the profits of the increase in conversion rate. Despite conversion rates being tricky to predict, there are some significant determinants that can help determine whether youll achieve a sizeable increase in conversion rate.
If your store is experiencing one or more of the following symptoms you should consider a re-design: Your current design is the first version.
It is usually easiest to improve your conversion rate and overall sales with the first re-design. There may be obvious and not too development heavy elements that were not ideally developed in the first version due to time or financial restraints that would improve the site significantly. Your original layout was based primarily on creativity.
In many cases web designers out weigh what will look best over what will be easiest to use. You have very few or mediocre product photos. Product photos have a profound effect on conversion rates.
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Source: (get dress shirts) http://www.noupe.com/how-tos/e-commerce-fundamentals-of-a-successful-re-design-2.html
